Updated: August 19, 2026
Who Owns Rebel Creamery LLC: Rebel Creamery LLC has become a household name for anyone seeking keto-friendly, low-carb ice cream without the sugar crash. Sold in major retailers like Walmart, Target, Kroger, and beyond, the brand built a loyal following with its high-fat, no-added-sugar pints. But recent headlines about a major lawsuit and Chapter 11 filing have many people asking the same question: who actually owns Rebel Creamery LLC?
Here’s a clear, up-to-date look at the ownership structure, founders, and current status of the company based on the latest court filings and public records.
Table of Contents
The Founders Behind Rebel Creamery
Austin and Courtney Archibald launched Rebel Creamery in September 2017 in Midway, Utah. The idea grew out of their own experience on a keto diet. They wanted rich, full-fat ice cream that didn’t spike blood sugar, so they started making it at home. A successful Kickstarter campaign in late 2017 raised about $80,000 and helped turn the side project into a real business.
By August 2018, Rebel pints hit grocery shelves in Los Angeles and expanded quickly nationwide. The couple designed the early packaging themselves and positioned the brand as a cleaner alternative for health-conscious shoppers. Austin has remained the primary public face and operational leader of the company.
Current Ownership Structure
Rebel Creamery LLC is a privately held company. No large private-equity firm or outside corporate parent controls it. Ownership sits almost entirely with the Archibald family through a combination of direct stakes and irrevocable trusts set up in 2020.
According to the company’s recent bankruptcy filings, the key prepetition shareholders are:
| Shareholder | Ownership Interest |
|---|---|
| Austin Archibald 2020 Irrevocable Trust | 75% |
| Austin Archibald | 10% |
| Courtney Archibald 2020 Irrevocable Trust | ~11.31% |
| Courtney Archibald | 3.69% |
This structure shows that Austin Archibald and his trust hold the controlling interest. In the Chapter 11 petition filed on August 14, 2026, Austin signed as manager and member of the LLC, confirming his ongoing operational role.
Why Ownership Matters Right Now
On July 16, 2026, a federal judge ruled that Rebel Creamery intentionally copied key elements of rival Van Leeuwen Ice Cream’s distinctive packaging (pastel monochrome pints, minimalist design, and black script lettering). The court ordered Rebel to pay $23.8 million in disgorged profits and redesign its packaging.
Rebel appealed the ruling on August 12 and filed for Chapter 11 bankruptcy protection two days later in the U.S. Bankruptcy Court for the District of Utah. The company listed roughly $13.8 million in assets against $23.8 million in liabilities—almost entirely tied to the Van Leeuwen judgment, which Rebel lists as disputed and under appeal.
Chapter 11 allows the business to keep operating while it reorganizes. Products remain available in stores, and the company has stated it intends to continue serving customers during the process.
What This Means for the Brand Going Forward
Ownership has not changed hands. The Archibalds still control the company through the trusts and direct interests outlined above. The bankruptcy filing is a strategic move to manage the large judgment while pursuing the appeal, not a sale or transfer of ownership.
Key points for clarity:
- Rebel Creamery remains privately held by its founders and their trusts.
- Austin Archibald continues as the primary decision-maker.
- No outside investor or parent company has taken control.
- The brand is still producing and distributing its keto ice cream line.
As the appeal and reorganization move forward, the ownership picture is unlikely to shift dramatically in the short term unless the company seeks new capital or restructuring that involves equity changes.
Conclusion
Rebel Creamery LLC is owned and controlled by founders Austin and Courtney Archibald, primarily through the Austin Archibald 2020 Irrevocable Trust (75%) and smaller direct and trust holdings by both founders. The company is navigating a significant legal and financial challenge in 2026, but the ownership structure remains firmly in the hands of the people who started it nearly a decade ago. For customers, the pints are still on shelves; for those tracking the business side, the Archibalds remain the clear owners.